Aug 25, 2023
A Mazda's drivers seat focused on the wheel and driver

For many of us, a car is an extension of our personality, and personalizing it can make the experience of buying a car all the more rewarding. The Mazda brand is celebrated for its stylish designs and innovative technologies, and there’s a myriad of customizations at your fingertips. Here’s a guide on how to customize features with a Mazda dealership.


Do Your Research

Your customization journey should begin online. Your dealer’s website offers detailed insights into available models, features, and accessories. Dive deep into these resources, and perhaps visit Mazda forums to gauge what other enthusiasts are raving about. Armed with this knowledge, you can create a wish-list of your desired customizations.


Look at Trim Levels and Packages

Mazda has more than one trim level for its models, so take the time to really look at what’s available. By understanding these levels, you might discover that a specific trim already has several of the features you’re seeking, offering better value for money than adding those features one by one to a lower trim. Packages are important, too. They’re built around the sorts of features many people want for that model, so they’re always worth checking out.


Start a Relationship With a Salesperson

Your salesperson wants to make you happy, and they know Mazda and what’s available. Establishing a clear line of communication from the outset ensures that they can guide you towards the best custom options available for your selected model. Being direct about your preferences will also allow them to potentially introduce you to features you hadn’t considered, and they’ll also be able to keep your budget in mind as you go along.


Break Down the Financials

Modifications will change the cost of your vehicle, so it’s important to understand your budget and what each modification will cost. Some modifications can change your insurance rates – up or down – so ask your insurance provider about that.


Experience Before You Commit

The dealership should have a model equipped with the features you’re contemplating, so you can take it for a test drive. This hands-on experience can help you decide if you’re making the right choice. If you’re mulling over a heads-up display, for instance, or thinking about a specific interior finish, firsthand experience can help you make the final decision.


Be Patient

Bear in mind that a uniquely tailored vehicle might require additional time to build and ship. If your chosen Mazda model with the desired features isn’t in stock, the dealership might need to request it from the manufacturer. This can also help you make the final decision if you’re already on the fence about whether a certain customization is necessary.

Customizing your new Mazda lets you own a Mazda that’s distinctively yours. When you’re ready to check things out, come see us at Flood Mazda to get started.

Image via Pixabay